100th Oklahoma FFA State Convention
Event Social Media Management Case Study
When the Oklahoma FFA approached us to manage their social media during their 100th Convention and Expo, we knew this was an opportunity to reach more people than ever before. But, they were hoping for the quality and coverage to expand beyond the years past, without losing the storytelling and celebratory style.
Going into this, we knew it would be a challenge, but it was a challenge that we were well-equipped to handle. We faced covering an event that spanned 840,000 square feet, achieving tight turnarounds after each general session, capturing creative and engaging shots, ensuring every post followed National FFA’s brand guidelines, all while making sure not to lose sight of our purpose: to highlight the impact the Oklahoma FFA has on its members.
The Results
During the 2-day event and the 14 days following the event, our expert team was able to produce:
51 unique high-quality reels and posts
Emass more than 3 million content views
Reach more than 695,000 unique accounts
Achieve more than 119,839 interactions
Gain more than 4,100 new followers
Our team has the tools and expertise to promote your organization’s event effectively.
