It’s been said that the person who says no holds all the power in a dynamic. On the surface, this sounds like a pretty simple truth—like when you tell someone you don’t want to go on a date, or when a client asks you to work for free. It’s clear-cut, right?

Here’s a truth that’s easy to forget: Your grass doesn’t get greener by staring at the grass on the other side. Whether you're running a marketing agency, shooting photos, or managing social media, focusing on what everyone else is doing isn’t going to help you grow.

Podcasts have been around for seemingly forever, but their popularity has grown exponentially in recent years. Starting a podcast can be very low-cost way to reach large audiences. They are also a way to build authenticity of your brand or business.

I feel like any communications professional I’ve ever talked to has at least one grammatical hill they’re willing to die on. Some are based on concrete style guide rules, some based only on personal opinion. Let’s talk about three of the most popular divisive grammar rules:

So, you’re thinking about starting a business. First off, that’s exciting! But here’s the thing—before you start diving in headfirst, ask yourself: Does your business have something to offer others? I mean really, truly offer?